brand symbolic value

基本解释

At last, by the Structural Equation Model it studies the mediator effect of brand trust and brand symbolic value.
最后，通过结构方程模型检验了品牌信任和象征价值的中介效应。
In brand consumption, what people pursue is the symbolic value of the brand, which has great influence on consumers' psychology.
设计建构消费社会商品的符号价值，其对物品“符号性意义”的塑造影响消费者的购买行为。
In the empirical analysis, it firstly tests that brand extensions affect brand trust, brand symbolic value and brand loyalty when the fit is high and low respectively by T-test.
在实证分析中，首先利用T检验验证了当契合度分别为高和低时的品牌延伸对品牌信任、品牌象征价值及品牌忠诚的影响；