brand equity evaluation

基本解释

Firstly, brand equity and brand equity evaluation is well studied and enterprise balance sheet and income statement are introduced as the data source of brand equity evaluation.
本文首先通过研究品牌资产和品牌资产评估的相关知识和特征、特性，确定本研究课题进行品牌资产价值评估的数据源，即企业资产负债表和利润表。
Based on the research results of the domestic and foreign scholars in related field, the main Factors of Consumer evaluation on Co-branding are summed up with the Parent brand equity and brand match.
本论文在整合了国内外学者在相关领域的研究成果的基础上，将影响消费者对联合品牌的评价的主要影响因素（自变量）总结为合作品牌权益与品牌匹配度两部分。
As the most valuable intangible asset, brand is becoming increasingly arousing attention to the enterprises and the evaluation of brand equity is also gradually bringing about the important influence.
品牌作为一个企业最有价值的无形资产，越来越受到众多企业的重视，品牌资产评估的重要性进而也逐渐体现出来。