rational appeal

常见例句

The"hard sell"(rational appeal)and the"soft sell"(emotional appeal)are two basic representational means in the advertising discourse.
“硬賣”（理性訴求）與“軟賣”（情感訴求）是廣告語篇的兩種基本表現手段。
Message appeals have positive impact on advertisement attitude, especially, rational appeal functions better than emotional message appeal.
訊息訴求對廣告態度有顯著影響，以理性訴求較佳。
http://www.lawyee.net
The harmonious rural culture is the rational appeal of contemporary rural multicultural choices.
＂和諧＂是儅代辳村多元文化選擇的理性訴求。

And that will only serve to bolster its rational appeal, without detracting from its considerable emotional allure.
FORBES: Test Drive: 2013 Mercedes-Benz C300 4Matic Has Seductive Power
However, to come full circle, the industry creates and markets products designed to appeal to investor desires, rational and irrational.
FORBES: Everyone Wants Kool Aid: Pruning the Money Management Tree (October 29, 2008)